This leaflet illustrates Lucien Juy’s belief that the ‘who’ was more important than the ‘what’. Three quarters of the leaflet is devoted to ‘champions’, only a quarter is about the product - and the pictures of products are noticeably tiny. Hair oil gets more prominence than bicycle oil.

The gallery of mug shots of champions is all on one page - but would not fit on my scanner.

• Publisher: Simplex
• Country: France
• Date: 1939
• Derailleur brands: Simplex
• Derailleurs: Simplex Route Léger, Simplex Route Extra Léger Type Grand Prix Duralumin, Simplex Champion du Monde, Simplex Sélection