Simplex - leaflet 1938?

Simplex 1939 - leaflet scan 1 main image

This leaflet illustrates Lucien Juy’s belief that the ‘who’ was more important than the ‘what’. Three quarters of the leaflet is devoted to ‘champions’, only a quarter is about the product - and the pictures of products are noticeably tiny. Hair oil gets more prominence than bicycle oil.

The gallery of mug shots of champions is all on one page - but would not fit on my scanner.

  • Publisher: Simplex
  • Country: France
  • Date: 1939
  • Derailleur brands: Simplex
  • Derailleurs: Simplex Route Leger, Simplex Grand Prix Duralumin, Simplex Champion du Monde, Simplex Sélection