I have long had a soft spot for this jaunty logo. It looks like a typeface that has been designed by someone (possibly Japanese) who is not used to using the Roman alphabet - and is, strangely, all the better for it.

It dates the Shimano Titlist at 1971.

• Publisher: US Patent and Trademark Office
• Inventor: Shimano Industrial Co. Ltd.
• Country: USA
• Date: First use September 1971
• Derailleur brands: Shimano
• Derailleurs: Shimano Titlist