While Shimano spent the 1970s going classically modern and stylish, SunTour decided to go alternative and hippy. This typeface would have fitted well on Carnaby Street - but looks gruesomely old fashioned today.

• Publisher: US Patent and Trademark Office
• Inventor: Maeda Industries Ltd.
• Country: USA
• Date: First use August 1972
• Derailleur brands: SunTour
• Derailleurs: nothing specific