DISRAELI GEARS
British consumers never understood the 1970’s Simplex range, and I could never explain it to them. For me, there was the cheap, basic, plastic Prestige at the bottom, and the exotic all-aluminium Super LJ (as used in the Tour de France) at the top - and an incomprehensible jumble of models in between. There was a general idea that the more aluminium parts the better, but this was not always reflected in the price. The model numbers were an object lesson in how to sow confusion in the consumer’s mind.
As for the letters; before the 'slash':
After the 'slash:
The bizarre doughnut-headed allen key cable clamp bolt is a signature item. Ugly, heavy, and imprecisely manufactured from metal as soft as Camembert - it encapsulates Simplex’s baffling ability to grasp the wrong end of every available stick.
Ref. 354
Browse associated documents.
Simplex Prestige LJ (LJ4000) - bag
Simplex Prestige LJ (LJ4000) - bag
Simplex Derailleurs - Pièces Détachées 1979 page 7 - scan 7 of 20
Simplex Derailleurs - Pièces Détachées 1979 page 7 - scan 7 of 20