Shimano - 1994 New Product

Now here’s some proper marketing tosh - from Jason ‘calling it his little mountain goat’, via the weird ballet dancers in their clunky SPD C090 shoes, to the misspelling of Isaac Newton’s name - it’s a veritable feast of lunacy.

And why do the three guys go up the chair lift with only two bikes but come down with three? Is that why the teenage girls are screaming?

The movie has two sections:

  • STX special edition (from 0:00)
  • SPD footwear (from 1:30)

Shimano - 1994 New Product additional image 01