This advert, from the programme of the Opéra de Toulon, offers the mink-coated, chauffeur-driven, classes of that city the chance to purchase a Le Cyclo derailleur system to complement their life of genteel ease.

This advert was placed by the Toulon dealer for Cyclo, (R. Audemar), who was clearly in intense competition with the local dealer for Le Chemineau (A. Bettini & Cie), who placed an identically sized advert in the same publication and, according to Google maps, was based less than a kilometre away.

---

• Publisher: Opéra de Toulon
• Country: France
• Date: 1928?
• Derailleur brands: Cyclo
• Derailleurs: Le Cyclo