Louison Bobet, French, 1925 - 1983
Louison Bobet was, by some accounts, a fairly tedious character, on the one hand crying, sulking and whinging and on the other hand preening, boasting and claiming that he did it all without drugs (while quietly admitting that he drank the contents of the little glass bottles that his soigneur gave him supposedly without knowing what they were). But he was a formidable cyclist, King of the Mountains in 1950, and outright winner of the Tour in 1953, 1954 and 1955.
His derailleur choices reflected this quixotic nature - initially he was devoted to the French Huret Competiton, then, to reflect his heroic status, Huret specially created, just for him, the, extra special, Huret Special Louison Bobet. Then, after this magnificent accolade, the self-styled and undisputed champion of everything French and cycling... defected to that most Italian of brands, Campagnolo. But, just as he didn’t allow his moods to hide his talent as a cyclist, he also did not allow his over-weening pride to prevent him from using the best equipment - and by the late 1950s that meant that you had to be riding Campagnolo.
This Huret postcard of a, seemingly, jovial Louison Bobet, proudly wearing his World Champion jersey, lists his palmares up to and including the 1955 Tour de France. It appears to have been sent to readers of Tintin magazine who had cut out and sent a voucher to Huret, in order to receive some kind of present. Due to overwhelming demand Huret had made them wait - and had sent them this postcard and a pennant to ease their pain.