On the one hand this is merely an advertorial puff piece. On the other hand, I find it strangely touching, even impressive. It's hard not to warm to the three main protagonists.
There is a polite but meaty discussion of:
- The need to make derailleurs to fend off what techies would call Shimano's 'platform lock-in'.
- The need to get into electronic derailleurs early, before all possible designs are tied up in a web of patent-bombing.
There is also a beguiling image of a derailleur, branded 'Tektro E'. Is it electronically operated - or merely designed in some way for e-bikes?
