These videos appeared on Caloi's web site as part of its 120th aniversary celebrations. They are:
'CaloiCross Extra', from 1983, a celebration of Caloi's BMX bikes channeling imagery from the 1982 film 'ET'.
'Os Trapalhões e o Mágico de Oróz', from 1984. Os Trapalhões (The Bumbling) is a group of Brazilian comedians who made a series of slapstick comedy TV programmes and then feature films somewhat akin to Britains 'Carry On' films. In 1984 Os Trapalhões made a film called Os Trapalhões e o Mágico de Oróz (The Bumbling and the Wizard of Oz) which combined elements of the story of The Wizard of Oz with a critique of the catastrophic drought that was decimating the North East of Brazil at the time. What exactly this has to do with Caloi BMX bikes is slightly beyond me - but this is certainly one of the most bizarre promotional bicycle videos that I have ever seen. All it is missing is Kenneth Williams and Barbara Windsor appearing on a tandem.
'Caloi Cruiser', from sometime in the 1990s. This appears to celebrate Caloi becoming an international company by breaking into the US market.
'Quem disse que fabricamos apenas bicicletas?' (Who said we only make bicycles?), from 2017. This is a moody piece designed to position Caloi as a smart, urban, near-hipster, brand. Cooler than a Polar Bear's toes.
'Caloi 10', from 2018. Middle-aged men reminiscing about the legendary Caloi 10 ten-speed bike - a machine that changed the face of Brazilian cycling. Just the kind of footage that I love.
