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This is the history page from the web site of the Audi Mediacenter. It contains some information on Wanderer.

Audi is writing about Wanderer because:

  • In the early 20th century, like many bicycle manufacturers, Wanderer added motorcycles and motor cars to its product line up.
  • In 1932 Wanderer sold its motor car division to the newly formed Auto Union AG. Auto Union AG was formed from 4 existing brands: Audi, Horch, DKW and Wanderer.
  • The Auto Union logo was a line of four overlapping rings - with each ring representing one of the founding brands.
  • When the VW group resuscitated the Audi brand they retained the iconic four ring logo.
  • So the ghost of Wanderer lives on as one of the rings in the Audi logo!

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