This photo is one of a series depicting the Tour de France promotional caravan in 1938. And, lo and behold, Chaluret had their own entry - and it's a caravan. A caravan in a caravan, I'm confused already.
I do like the people in these images, the women wear hats, there are always confused children everywhere - and the dude in the black outfit looks interesting.
(Source gallica.bnf.fr/ Bibliothèque nationale de France)