DISRAELI GEARS

Sensah

Sensah RX main image Sensah SRX main image Sensah CRX Pro derailleur main image

Sensah is a mysterious brand. Despite its attractive and modern web site, it is extremely difficult to find any information about the company behind it.

I believe that the story of Sensah (and possibly LTWOO and S-Ride) may go something like this:

  • SRAM had a long standing factory in Guangzhou (Canton), China. Guangzhou is in the Pearl River delta in southern China.
  • In 2013 SRAM opened a brand spanking new factory in Kunshan, near Shanghai, 750 miles away. Shortly afterwards SRAM closed its Guangzhou factory and transferred its activities to Kunshan.
  • This left a slew of talented, knowledgeable, experienced, Chinese, ex-SRAM-empoyees in the Guangzhou area.
  • From this group three new companies emerged, LTWOO, Sensah and S-Ride, all based closed to each other.

Here is everything else that I know about the brand:

  • The Sensah range includes a serious, coherent and growing collection of high quality derailleurs that, in my experience, work well.
  • These derailleurs genuinely exist and available through a number of outlets in China, including all the usual suspects, like Aliexpress.
  • I first became aware of the brand in 2015.
  • The company name is shown on its web site as Sensah Bicycle Components Co. Ltd.. I can find nothing anywhere about this company. I have found a Taiwanese patent application dating from 2014 which was applied for by Sensah Bicycle Components Co. Ltd.. This application refers to a matching 2014 Chinese patent application that lists the same inventor but the applicant is shown as Guangdong Shunde Shuntai Bicycle Parts Co. Ltd.. This indicates that Sensah may have been founded, or renamed, in, or around, 2014 and that it may be based in Shunde, Guangdong, China.

That's all folks!


see also Chinese Utility Model # CN203681827U - Sensah 2014

see also Chinese Utility Model # CN203681827U - Sensah 2014

Chinese Utility Model 203681827 - Sensah thumbnail


see also Chinese Patent # CN103832535A - Sensah 2014

see also Chinese Patent # CN103832535A - Sensah 2014

Chinese Patent # CN103832535A - Sensah thumbnail


see also Chinese Utility Model # CN203727600U - Sensah 2014

see also Chinese Utility Model # CN203727600U - Sensah 2014

Chinese Utility Model 203727600 - Sensah thumbnail


see also Chinese Patent # CN104554606A - Sensah 2014

see also Chinese Patent # CN104554606A - Sensah 2014

Chinese Patent # CN104554606A - Sensah thumbnail


see also Taiwanese Utility Model # M520051 - Sensah 2014

see also Taiwanese Utility Model # M520051 - Sensah 2014

Taiwanese Utility Model M520051 - Sensah thumbnail



Sensah - Facebook post 2015-08

Sensah - Facebook post 2015-08

Sensah - Facebook post 2015-08 image 01 thumbnail


Sensah RX 2015

Sensah RX 2015

Sensah RX thumbnail


Sensah SRX - web ad 2016

Sensah SRX - web ad 2016

Sensah SRX - web advert thumbnail


Sensah - web site 2017

Sensah - web site 2017

Sensah - web site 2017 image 1 thumbnail


Sensah Empire 2017

Sensah Empire 2017

  • Publisher: Sensah
  • Date: 2017
  • Derailleur brands: Sensah
  • Derailleurs: Sensah Empire
Sensah Empire thumbnail


Sensah Bicycle Components 2020 2019

Sensah Bicycle Components 2020 2019

  • Publisher: Sensah
  • Date: 2019
  • Derailleur brands: Sensah
  • Derailleurs: too many to list here
Sensah Bicycle Components 2020 - front cover thumbnail


Sensah MTB drive train system - instructions 2019?

Sensah MTB drive train system - instructions 2019?

  • Publisher: Sensah
  • Date: 2019?
  • Derailleur brands: Sensah
  • Derailleurs: Sensah CRX, Sensah RX, Sensah M9
Sensah MTB drive train system - instructions 001 thumbnail


Sensah road drive train system - instructions 2019?

Sensah road drive train system - instructions 2019?

  • Publisher: Sensah
  • Date: 2019?
  • Derailleur brands: Sensah
  • Derailleurs: Sensah Empire
Sensah road drive train system - instructions 001 thumbnail


Sensah Bicycle Components 2021-2022

Sensah Bicycle Components 2021-2022

  • Publisher: Sensah
  • Date: 2021
  • Derailleur brands: Sensah
  • Derailleurs: too many to list here
Sensah - 2021-2022 Bicycle Components front cover thumbnail