DISRAELI GEARS

Gevenalle

Gevenalle BURD CX derailleur main image Gevenalle BURD CX 11-speed derailleur main image Gevenalle BURD CX derailleur main image

Gevenalle is a based in Portland, Oregon, USA, and specialises in equipment for the pain-and-mud-fest that goes by the name of cyclocross.

It is possible that the company started out in late 2011 as a business called Retroshift, and that the key person is Adam Clement. After various of its products caught on, it rebranded itself as Gevenalle in 2014.

The word Gevenalle is composed of 'geven', the Dutch word for 'give', and 'alle' the Dutch word for 'all'. I don't want to be a spoil-sport, but if I had to christen a cyclocross brand I might rather choose to combine 'geven' and 'op'. I have never particularly enjoyed the taste of mud between my teeth - but, then, every sport has its fans.

I believe that Retroshift introduced its first derailleur, the Retroshift BURD CX, in 2013. This was a microSHIFT model adapted with a stronger chain tensioning spring and was offered with a choice of Shimano Ultegra or FSA Ceramic pulley wheels. Both of these pulley wheel options were judged superior to run-of-the-mill pulley wheels when it came to grinding through mud. BURD stands for 'Blatantly Upgraded Rebranded Derailleur'.

In 2014 this derailleur was rebranded as the Gevenalle BURD CX 10-speed.

More recently, possibly in 2016, Gevenalle introduced the Gevenalle BURD 11 speed derailleur. This was based on a slightly more recent microSHIFT model. Gevenalle also now offer both the original 10 speed and the new 11 speed derailleurs with a choice of three types of pulley wheel, the original two choices plus the even more up-market Kogel CX sealed bearing units.


see also US Trademark # 4,160,308 - Retroshift 2011

see also US Trademark # 4,160,308 - Retroshift 2011

US Trademark 4,160,308 - Retroshift thumbnail


see also Retroshift pre-production prototype 2011?

see also Retroshift pre-production prototype 2011?

Retroshift pre-production prototype thumbnail


see also Retroshift Model tw0 2012

see also Retroshift Model tw0 2012

Retroshift Quickshift thumbnail


see also US Trademark # 4,674,846 - Gevenalle 2014

see also US Trademark # 4,674,846 - Gevenalle 2014

US Trademark 4,674,846 - Gevenalle thumbnail


Gevenalle - web site 2015

Gevenalle - web site 2015

Gevenalle - web site 2015 thumbnail