This trademark delivers a quantity of information about the enigmatic Excel brand. Firstly it confirms that Excel was part of Beatrice Foods. Second it shows that Excel aimed to provide quite a range of different bicycle components. And finally it shows that the whole story began in 1955 - although the derailleurs probably appeared decades later than this.

Interesting spelling of ‘deraillers’.

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• Publisher: US Patent and Trademark Office
• Inventor: Beatrice Foods Co.
• Country: USA
• Date: First use February 1955
• Derailleur brands: Excel
• Derailleurs: nothing specific