SRAM - and I chose SRAM (4 episodes)

Endorsement by the most accomplished, stylish, handsome or beautiful cyclists has been the meat and drink of derailleur advertising since Lucien Juy started promoting Simplex in the 1930s - and eighty years on it’s still going strong.

Lance plays an uncharacteristically humble role - you could almost get to like him.

Publisher: SRAM
Inventor: unknown
Country: USA
Date: 2011?
Derailleur brands: SRAM
Derailleurs: nothing specific

SRAM - and I chose SRAM episode 1 thumbnail

SRAM - and I chose SRAM episode 2 thumbnail

SRAM - and I chose SRAM episode 3 thumbnail

SRAM - ... and I chose SRAM(4 episodes)

SRAM - ... and I chose SRAM
(4 episodes)