DISRAELI GEARS

Vista

Vista V GT derailleur main image Vista V GT Luxe derailleur main image Vista V GT derailleur main image

As far as I can tell, Vista was a ‘house brand’ developed by the National Bicycle Dealers Association (of the USA). They appear to have organised bulk purchases of Vista branded bicycles from Columbia and from Japanese manufacturers. The idea seems to have been to enable Independent Bicycle Dealers in the USA to purchase Vista bicycles, in quantity, at prices that allowed them to compete with multiple retailers.

The derailleurs in this collection are Vista branded SunTour models that were fitted to their Japanese manufactured bicycles. The desire to ‘own brand’ the derailleur runs parallel to Schwinn’s desire to disguise the origins of the Shimano derailleurs that it was using on its Japanese manufactured models in the 1970’s.


see also Boy’s Life 1968 - Vista ad

see also Boy’s Life 1968 - Vista ad

Boys Life 1968 - Vista advert thumbnail


see also Gold Key Comics 1969 - Vista ad

see also Gold Key Comics 1969 - Vista ad

Gold Key Comics 1969 - Vista advert thumbnail


see also Gold Key Comics 1972 - Vista ad

see also Gold Key Comics 1972 - Vista ad

Gold Key Comics 1972 - Vista advert thumbnail


see also SunTour V GT (4900) - bag 1972?

see also SunTour V GT (4900) - bag 1972?

SunTour V GT derailleur (4900) - bag thumbnail


see also SunTour V GT (4900) - card 1972?

see also SunTour V GT (4900) - card 1972?

SunTour V GT derailleur (4900) - card thumbnail


see also Boy’s Life 1973 - Vista ad

see also Boy’s Life 1973 - Vista ad

Boys Life 1973 - Vista advert thumbnail


see also American Bicyclist 1973 - Vista ad

see also American Bicyclist 1973 - Vista ad

American Bicyclist 1973 - Vista advert thumbnail


see also Boy’s Life 1974 - Vista ad

see also Boy’s Life 1974 - Vista ad

Boys Life 1974 - Vista advert thumbnail


see also Bicycling 1977 - Vista ad

see also Bicycling 1977 - Vista ad

Bicycling 1977 - Vista advert thumbnail


see also Bicycling 1978 - Vista ad

see also Bicycling 1978 - Vista ad

Bicycling 1978 - Vista advert thumbnail
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