Publisher: US Patent and Trademark Office

Applicant: Maeda Industries Ltd.

US application filed: October 1974

First use: August 1972

Derailleur brands: SunTour

Derailleurs: nothing specific

While Shimano spent the 1970s going classically modern and stylish, SunTour decided to go alternative and hippy. This typeface would have fitted well on Carnaby Street - but looks gruesomely old fashioned today.