DISRAELI TRIVIA

MAVIC

MAVIC 841 derailleur main image MAVIC 845 derailleur main image MAVIC 841 derailleur main image

Awaiting developments...




Charles Idoux and Lucien Chanel established the company ‘Manufacture d’Articles Velocipedique Idoux et Chanel’ (MAVIC) possibly in 1889 in Saint Trivier sur Moignans, north of Lyon.

In 1934 MAVIC introduced their signature product - the aluminium rim for tubular tyres. The legend goes that Antonin Magne won the Tour de France using these rims but that they were painted to look like wooden rims, because aluminium rims were banned.

Over the next 70 years MAVIC established themselves as the preeminent manufacturer of high quality bicycle rims - a position that they occupy today. They have a deserved reputation for precision, quality and finish.

MAVIC claim that they introduced their first complete groupset, including rear derailleur in 1979. This does not match with my own memory, or with those of various acquaintances who were racing at the time - we remember the derailleurs as appearing later, probably in 1982. It is more than possible that MAVIC supplied the French market in 1979, or possibly only supplied pro teams at this time.

MAVIC’s first derailleur design was extremely conservative in terms of geometry, but pleasingly radical in terms of its eccentric modernist styling. The advent of the Shimano Dura-Ace 7400 seems to have knocked the confidence out of MAVIC’s designers, and the 840 series is rather boring and conventional. To compound the offence, the 840 series appears to have been manufactured by Simplex, and Cycling even reported in January 1989 that Mavic had bought Simplex.

But have no fear, the lunacy returned with the electrically controlled ZAP and Mektronic designs.

Frank Berto points out that the MAVIC Mektronic was probably the last derailleur to be manufactured on French soil - and I consider that it is fitting that it should be a Daarth-Vader-look-alike styling tour de force, at the cutting edge of science fiction technology and notoriously fickle and unreliable. What are national stereotypes for, if you can’t have them reinforced every once in a while?

MAVIC has a history section on its web site.


MAVIC 841 derailleur thumbnail
MAVIC 845 derailleur thumbnail


MAVIC 841 1993

MAVIC 845 1993


see also Mel Pinto catalog - 1970 to 1975

see also Mel Pinto catalog - 1970 to 1975

Mel Pinto catalog - 1970 to 1975 scan 1 thumbnail


see also Ron Kitching Everything Cycling - 1984

see also Ron Kitching Everything Cycling - 1984

Ron Kitching Everything Cycling - 1984 front cover thumbnail


The MAVIC advantage 1984

The MAVIC advantage 1984

  • Publisher: MAVIC
  • Date: 1984
  • Derailleur brands: MAVIC
  • Derailleurs: MAVIC 851 SSC Grey, MAVIC 801
The MAVIC advantage - scan 1 thumbnail


see also Greg Lemond - Question of Sport card 1986

see also Greg Lemond - Question of Sport card 1986

  • Publisher: Riders
  • Date: 1986
  • Derailleur brands: Campagnolo, MAVIC
  • Derailleurs: Campagnolo C-Record (A010), Campagnolo Record, MAVIC 851 SSC
Greg Lemond - Question of Sport card 1986 scan 1 thumbnail


see also US Trademark Application # 74522498 1994

see also US Trademark Application # 74522498 1994

US Trademark Application 74522498 - Mavic Zap thumbnail


MAVIC Mektronic - rear derailleur instructions 1998

MAVIC Mektronic - rear derailleur instructions 1998

  • Publisher: MAVIC
  • Date: November 1998
  • Derailleur brands: MAVIC
  • Derailleurs: MAVIC Mektronic
MAVIC Mektronic - rear derailleur instructions scan 1 thumbnail


MAVIC Mektronic - front derailleur instructions 1999

MAVIC Mektronic - front derailleur instructions 1999

  • Publisher: MAVIC
  • Date: March 1999
  • Derailleur brands: MAVIC
  • Derailleurs: none
MAVIC Mektronic - front derailleur instructions scan 1 thumbnail
Share this page