If the Crane was symbolic of Shimano’s determination to mix it with the best, the Titlist was the gear that was actually designed to do the business. The Titlist shared the same parallelogram but had steel cage plates. Mysteriously, this small change meant the price was much, much lower.

This second style of Titlist had an adjustable outer cable stop, just like the second style of Crane (they both use the same casting).

The Crane was exotic, expensive, and in Britain, at least, a minor seller in a market dominated by Campagnolo. In contrast, the more affordable Titlist was a runaway hit, shifting better than anything from Europe (but not as well as the SunTour V) and selling better than anything from Europe (but not as well as the SunTour V). It was fitted in quantity as original equipment on numbers of mid range bikes.

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1. •Brand: Shimano
   

2. •My category: Shimano - the Ultegra story, Shimano - the Deore XT story
   

3. •Country: Japan
   

4. •Date of introduction: 1975?
   

5. •Date of this example: unknown (no two letter date code, and has ‘3.3.3.’ marking on pulleys)
   

6. •Model no: unknown
   

7. •Weight: 246g
   

8. •Maximum cog: 28 teeth (Sutherland’s 4th edition)
   

9. •Total capacity: 28 teeth (Sutherland’s 4th edition)
   

10. •Pulley centre to centre: 45mm
    

11. •Index compatibility: friction
    

12. •Chain width: 3/32”
    

13. •Logic: top normal
    

14. •Pivots: two sprung pivots
    

15. •Material: aluminium parallelogram, steel pulley cage plates
    

0090/C