DISRAELI DOCUMENTS

Shimano 2010
Promotional, Sales & Technical Guide

Shimano 2010 Promotional, Sales & Technical Guide main image

2010 was not a vintage year for Shimano movies, and a number of these sequences are taken from the 2009 DVD. However the hypnotic trekking sequence of 2008 (and 2009) has been transformed into a mesmerising tour of South German churches - and joined by a similar sequence featuring a family of Nexus riders who never seem to frown, sulk or bicker. Perhaps hub gears bring out the pacifist within.

The star of the show should be the ‘Disk Brake’ sequence, but there is a fuller, longer, version on the 2011 DVD.

As ever the technical movies feature first class information about first class products described using economy class lip synching. The result is pleasingly surreal.


  • Publisher: Shimano
  • Inventor: Many and various
  • Country: Japan
  • Date: 2009
  • Derailleur brands: Shimano
  • Derailleurs: Shimano Dura-Ace (7970), Shimano Dura-Ace (7900), Shimano Deore XT (M770), Shimano Deore XT (M771), Shimano Saint (M810), Shimano Ultegra (6700), Shimano Deore (M591), Shimano Deore (M592)
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