DISRAELI DOCUMENTS

Shimano 2009
Promotional, Sales & Technical Guide

Shimano 2009 Promotional, Sales & Technical Guide main image

More of Shimano’s beefy voiceover guy spouting meaningless platitudes. But:

  • The ‘Road Racing’ sequence has a classy continental air - owing more than a passing debt to ‘A Sunday In Hell’. It contains a brief glimpse of a prototype Shimano Dura-Ace Di2.
  • My favourite is the ‘SAINT (image)’ segment - a dark, moody, sci-fi, tech-fest featuring some great footage of Mike Hopkins in action - Bladerunner meets The Blair Witch Project
  • If you want to see assorted Athertons singing the praises of the Shimano Saint groupset somewhere in Canada, you can check out the ‘Mountain Racing’ sequence.
  • If you are having trouble with insomnia, the ‘Trekking Film’ is pure digital Mogadon.
  • The technical films contain the priceless advice that you should “.... pay attention to the most important things...”. A line that gains something from being delivered in a thick Dutch accent.


  • Publisher: Shimano
  • Inventor: Many and various
  • Country: Japan
  • Date: 2008
  • Derailleur brands: Shimano
  • Derailleurs: Shimano Crane (DR-101), Shimano Dura-Ace (7800), Shimano Dura-Ace (7900), Shimano Dura-Ace (7970), Shimano Saint (M810), Shimano Deore XT (M760 GS), Shimano Deore XT (M772), Shimano SLX (M662), Shimano Deore LX (T661), Shimano Acera (M310), Shimano Acera (M360)
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Browse associated derailleurs.



Shimano Crane derailleur (DR-101) thumbnail
Shimano Deore XT derailleur (M760 GS) thumbnail


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