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New Cycling

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One of my commoner whinges used to be that I could find very little published material describing Japanese derailleurs dating from before the great Japanese invasion of the USA in about 1973. And then I was sent this magnificent collection of scans of 80+ adverts dating from 1963 to 1973. Unfortunately I speak no Japanese and my understanding is based entirely on the surreality-generation-engine that is Google Translator. At least “my hovercraft is full of eels” (which may translate as “私のホバークラフトは鰻でいっぱいです”) has a subject, verb and object.


Back on the subject of the adverts, things that I think I have understood correctly include that:


  1. The adverts were published in a Japanese magazine called ‘New Cycling’.

  2. The dates given are the cover dates of the editions in which these adverts first appeared.


Things that I am sure that I don’t know include:


  1. Whether this is a complete set of relevant adverts from the period. My guess is that it might be reasonably complete for Sanko, Shimano and SunTour, but I cannot believe that it is nearly complete for, say, Bridgestone.

  2. Most importantly I have absolutely no idea who made these scans. The variations in quality tend to indicate that they may have been made by a number of different people. More...

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Documents sorted by date:


New Cycling - Sanko advert

  1. Date: January 1963

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko H-1, Sanko H-2, Sanko S, Sanko F-1




New Cycling - Shimano advert

  1. Date: January 1963

  2. Derailleur brands: Shimano

  3. Derailleurs: none




New Cycling - Sanko advert

  1. Date: March 1963

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko F-1




New Cycling - SunTour advert

  1. Date: June 1963

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour - pull-chain models




New Cycling - Sanko advert

  1. Date: September 1963

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko PA




New Cycling - Bridgestone advert

  1. Date: January 1964

  2. Derailleur brands: Bridgestone, SunTour

  3. Derailleurs: SunTour - pull-chain models




New Cycling - Shimano advert

  1. Date: January 1964

  2. Derailleur brands: Shimano

  3. Derailleurs: none




New Cycling - SunTour advert

  1. Date: January 1964

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour 888 Wide (4th style)




New Cycling - Sanko advert

  1. Date: April 1964

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko PA and others too numerous to mention




New Cycling - Shimano advert

  1. Date: April 1964

  2. Derailleur brands: Shimano

  3. Derailleurs: none




New Cycling - SunTour advert

  1. Date: April 1964

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour 888 Wide (4th style), SunTour Skitter (1st style)




New Cycling - Wander-Vogel advert

  1. Date: April 1964

  2. Derailleur brands: Shimano

  3. Derailleurs: Shimano - early parallelogram models




New Cycling - Sanko advert

  1. Date: December 1964

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko PA




New Cycling - SunTour advert

  1. Date: December 1964

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Gran-Prix




New Cycling - Sanko advert (1st style)

  1. Date: April 1965

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko PA




New Cycling - Sanko advert (2nd style)

  1. Date: April 1965

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko PA, Sanko PF, Simplex Prestige (532)




New Cycling - Shimano advert (1st style)

  1. Date: April 1965

  2. Derailleur brands: Shimano

  3. Derailleurs: Shimano - early parallelogram models




New Cycling - Shimano advert (2nd style)

  1. Date: April 1965

  2. Derailleur brands: Shimano

  3. Derailleurs: Shimano - early parallelogram models




New Cycling - SunTour advert (1st style)

  1. Date: April 1965

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Gran-Prix, SunTour New Skitter




New Cycling - SunTour advert (2nd style)

  1. Date: April 1965

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Gran-Prix




New Cycling - SunTour advert (3rd style)

  1. Date: April 1965

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Gran-Prix, SunTour New Skitter, SunTour Echo




New Cycling - Sanko advert

  1. Date: July 1965

  2. Derailleur brands: Sanko, Simplex

  3. Derailleurs: Sanko PF, Simplex Prestige (532)




New Cycling - SunTour advert

  1. Date: July 1965

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Gran-Prix, SunTour New Skitter, SunTour Echo




New Cycling - Bridgestone advert

  1. Date: August 1965

  2. Derailleur brands: Bridgestone

  3. Derailleurs: unknown




New Cycling - Sanko advert

  1. Date: August 1965

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko PF




New Cycling - Shimano advert

  1. Date: August 1965

  2. Derailleur brands: Shimano

  3. Derailleurs: Shimano 333 Wide black




New Cycling - SunTour advert

  1. Date: August 1965

  2. Derailleur brands: SunTour

  3. Derailleurs: none




New Cycling - SunTour advert

  1. Date: October 1965

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Gran-Prix, SunTour New Skitter, SunTour Echo




New Cycling - Sanko advert

  1. Date: November 1965

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko PA and many others!




New Cycling - DNB advert

  1. Date: January 1966

  2. Derailleur brands: DNB

  3. Derailleurs: DNB black, DNB red




New Cycling - Sanko advert

  1. Date: January 1966

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko PA, Sanko PF, Simplex Prestige (532)




New Cycling - SunTour advert

  1. Date: January 1966

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Grand-Prix, SunTour Competition, SunTour Skitter



New Cycling - Sanko advert

  1. Date: February 1966

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko PF




New Cycling - Shimano advert

  1. Date: February 1966

  2. Derailleur brands: Shimano

  3. Derailleurs: Shimano Archery blue




New Cycling - Sanko advert

  1. Date: March 1966

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko PA, Sanko PF, Simplex - the Prestige story




New Cycling - SunTour advert

  1. Date: March 1966

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Gran-Prix, SunTour Grand-Prix, SunTour Competition, SunTour Skitter, SunTour Hero, SunTour Echo



New Cycling - Sanko advert

  1. Date: August 1966

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko Procyon PV-I




New Cycling - Sanko advert

  1. Date: September 1966

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko Procyon PV-I, Sanko Procyon PV-II?, Sanko PA, Sanko PF



New Cycling - SunTour advert

  1. Date: September 1966

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Gran-Prix, SunTour Grand-Prix, SunTour Competition, SunTour Skitter, SunTour Hero, SunTour Echo



New Cycling - Sanko advert

  1. Date: October 1966

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko Procyon PV-II?




New Cycling - SunTour advert

  1. Date: October 1966

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Grand-Prix, SunTour Competition, SunTour Competition Twin, SunTour Skitter, SunTour Hero, SunTour Echo



New Cycling - Sanko advert

  1. Date: November 1966

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko Procyon PV-I




New Cycling - Shimano advert

  1. Date: November 1966

  2. Derailleur brands: Shimano

  3. Derailleurs: none




New Cycling - Bridgestone advert

  1. Date: February 1967

  2. Derailleur brands: Bridgestone, SunTour

  3. Derailleurs: SunTour Competition Twin GT




New Cycling - Sanko advert

  1. Date: February 1967

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko Procyon PV-I, Simplex Prestige of some sort!




New Cycling - SunTour advert (1st style)

  1. Date: February 1967

  2. Derailleur brands: SunTour

  3. Derailleurs: none




New Cycling - SunTour advert (2nd style)

  1. Date: February 1967

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Skitter




New Cycling - Shimano advert

  1. Date: March 1967

  2. Derailleur brands: Shimano

  3. Derailleurs: Shimano Sky Lark red (1st style)




New Cycling - Sanko advert

  1. Date: April 1967

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko Procyon PV-I, Sanko Procyon PV-III, Sanko PA,  Sanko PF, Simplex Prestige



New Cycling - Shimano advert

  1. Date: May 1967

  2. Derailleur brands: Shimano

  3. Derailleurs: Shimano Sky Lark red (1st style), Shimano Pecker (1st style)



New Cycling - SunTour advert

  1. Date: May 1967

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Skitter (3rd style)




New Cycling - SunTour advert

  1. Date: June 1967

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Skitter (3rd style)




New Cycling - Sanko advert

  1. Date: July 1967

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko Procyon PV-III




New Cycling - Sanko advert

  1. Date: September 1967

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko Procyon PV-III




New Cycling - SunTour advert

  1. Date: September 1967

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Competition




New Cycling - Sanko advert

  1. Date: November 1967

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko Procyon PV-III




New Cycling - SunTour advert

  1. Date: November 1967

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Grand-Prix




New Cycling - Shimano advert

  1. Date: February 1968

  2. Derailleur brands: Shimano

  3. Derailleurs: Shimano Archery cream, Shimano Sky Lark red (1st style), Shimano Pecker (1st style)



New Cycling - Sanko advert

  1. Date: March 1968

  2. Derailleur brands: Sanko

  3. Derailleurs: Sanko Procyon PV-III




New Cycling - Shimano advert

  1. Date: March 1968

  2. Derailleur brands: Shimano

  3. Derailleurs: Shimano Archery-W red




New Cycling - Shimano advert

  1. Date: April 1968

  2. Derailleur brands: Shimano

  3. Derailleurs: Shimano Archery-W red




New Cycling - SunTour advert

  1. Date: April 1968

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour V (1st style)




New Cycling - Shimano advert

  1. Date: July 1968

  2. Derailleur brands: Shimano

  3. Derailleurs: none




New Cycling - SunTour advert

  1. Date: September 1968

  2. Derailleur brands: SunTour

  3. Derailleurs: none




New Cycling - Shimano advert

  1. Date: October 1968

  2. Derailleur brands: Shimano

  3. Derailleurs: Shimano Sky Lark red (1st style), Shimano Pecker (1st style)



New Cycling - Shimano advert

  1. Date: November 1968

  2. Derailleur brands: Shimano

  3. Derailleurs: Shimano Sky Lark red (1st style)




New Cycling - SunTour advert

  1. Date: December 1968

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Honor




New Cycling - Shimano advert

  1. Date: January 1969

  2. Derailleur brands: Shimano

  3. Derailleurs: Shimano Sky Lark red (1st style)




New Cycling - SunTour advert

  1. Date: February 1969

  2. Derailleur brands: SunTour

  3. Derailleurs: none




New Cycling - SunTour advert

  1. Date: July 1969

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Honor




New Cycling - SunTour advert

  1. Date: October 1969

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Honor




New Cycling - SunTour advert

  1. Date: May 1970

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour Honor (1st style)




New Cycling - SunTour advert

  1. Date: August 1970

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour GT (4600 1st style), SunTour V GT (4900 1st style)



New Cycling - SunTour advert

  1. Date: February 1971

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour GT (4600 1st style)




New Cycling - SunTour advert

  1. Date: April 1971

  2. Derailleur brands: SunTour

  3. Derailleurs: SunTour V GT (4900 1st style)




New Cycling - SunTour advert

  1. Date: June 1971

  2. Derailleur brands: SunTour

  3. Derailleurs: none




New Cycling - Shimano advert

  1. Date: December 1971

  2. Derailleur brands: Shimano

  3. Derailleurs: none




New Cycling - SunTour advert

  1. Date: December 1971

  2. Derailleur brands: SunTour

  3. Derailleurs: none




New Cycling - Shimano advert

  1. Date: January 1972

  2. Derailleur brands: Shimano

  3. Derailleurs: Shimano Crane (DR-101)




New Cycling - Shimano advert

  1. Date: August 1972

  2. Derailleur brands: Shimano

  3. Derailleurs: Shimano Crane GS black (D-511)




New Cycling - SunTour advert

  1. Date: March 1973

  2. Derailleur brands: SunTour

  3. Derailleurs: none