DISRAELI DOCUMENTS

New Cycling


New Cycling 01/1963 - Sanko ad

New Cycling 01/1963 - Sanko ad

  • Publisher: New Cycling
  • Date: January 1963
  • Derailleur brands: Sanko
  • Derailleurs: Sanko H-1, Sanko H-2, Sanko S, Sanko F-1
New Cycling January 1963 - Sanko advert thumbnail


New Cycling 01/1963 - Shimano ad

New Cycling 01/1963 - Shimano ad

New Cycling January 1963 - Shimano advert thumbnail


New Cycling 03/1963 - Sanko ad

New Cycling 03/1963 - Sanko ad

New Cycling March 1963 - Sanko advert thumbnail



New Cycling 09/1963 - Sanko ad

New Cycling 09/1963 - Sanko ad

New Cycling September 1963 - Sanko advert thumbnail



New Cycling 01/1964 - Shimano ad

New Cycling 01/1964 - Shimano ad

New Cycling January 1964 - Shimano advert thumbnail



New Cycling 04/1964 - Sanko ad

New Cycling 04/1964 - Sanko ad

New Cycling April 1964 - Sanko advert thumbnail


New Cycling 04/1964 - Shimano ad

New Cycling 04/1964 - Shimano ad

New Cycling April 1964 - Shimano advert thumbnail




New Cycling 12/1964 - Sanko ad

New Cycling 12/1964 - Sanko ad

New Cycling December 1964 - Sanko advert thumbnail



New Cycling 04/1965 - Sanko ad

New Cycling 04/1965 - Sanko ad

New Cycling April 1965 - Sanko advert (1st style) thumbnail




New Cycling 04/1965 Sanko ad

New Cycling 04/1965 Sanko ad

New Cycling April 1965 - Sanko advert (2nd style) scan 1 thumbnail





New Cycling 07/1965 - Sanko ad

New Cycling 07/1965 - Sanko ad

New Cycling July 1965 - Sanko advert thumbnail



New Cycling 08/1965 - Bridgestone ad

New Cycling 08/1965 - Bridgestone ad

New Cycling August 1965 - Bridgestone advert thumbnail


New Cycling 08/1965 - Sanko ad

New Cycling 08/1965 - Sanko ad

New Cycling August 1965 - Sanko advert thumbnail



New Cycling 08/1965 - SunTour ad

New Cycling 08/1965 - SunTour ad

New Cycling August 1965 - SunTour advert thumbnail



New Cycling 11/1965 - Sanko ad

New Cycling 11/1965 - Sanko ad

New Cycling November 1965 - Sanko advert thumbnail


New Cycling 01/1966 - DNB ad

New Cycling 01/1966 - DNB ad

New Cycling January 1966 - DNB advert thumbnail


New Cycling 01/1966 - Sanko ad

New Cycling 01/1966 - Sanko ad

New Cycling January 1966 - Sanko advert thumbnail


New Cycling 01/1966 - SunTour ad

New Cycling 01/1966 - SunTour ad

New Cycling January 1966 - SunTour advert thumbnail


New Cycling 02/1966 - Sanko ad

New Cycling 02/1966 - Sanko ad

New Cycling February 1966 - Sanko advert thumbnail



New Cycling 03/1966 - Sanko ad

New Cycling 03/1966 - Sanko ad

New Cycling March 1966 - Sanko advert thumbnail


New Cycling 03/1966 - SunTour ad

New Cycling 03/1966 - SunTour ad

New Cycling March 1966 - SunTour advert thumbnail



New Cycling 09/1966 - Sanko ad

New Cycling 09/1966 - Sanko ad

New Cycling September 1966 - Sanko advert thumbnail


New Cycling 09/1966 - SunTour ad

New Cycling 09/1966 - SunTour ad

New Cycling September 1966 - SunTour advert thumbnail


New Cycling 10/1966 - Sanko ad

New Cycling 10/1966 - Sanko ad

  • Publisher: New Cycling
  • Date: October 1966
  • Derailleur brands: Sanko
  • Derailleurs: Sanko Procyon PV-II?
New Cycling October 1966 - Sanko advert thumbnail


New Cycling 10/1966 - SunTour ad

New Cycling 10/1966 - SunTour ad

New Cycling October 1966 - SunTour advert thumbnail



New Cycling 11/1966 - Shimano ad

New Cycling 11/1966 - Shimano ad

New Cycling November 1966 - Shimano advert thumbnail


New Cycling 02/1967 - Bridgestone ad

New Cycling 02/1967 - Bridgestone ad

New Cycling February 1967 - Bridgestone advert thumbnail


New Cycling 02/1967 - Sanko ad

New Cycling 02/1967 - Sanko ad

New Cycling February 1967 - Sanko advert thumbnail


New Cycling 02/1967 - SunTour ad

New Cycling 02/1967 - SunTour ad

New Cycling February 1967 - SunTour advert (1st style) thumbnail


















New Cycling 07/1968 - Shimano ad

New Cycling 07/1968 - Shimano ad

New Cycling July 1968 - Shimano advert thumbnail


New Cycling 09/1968 - SunTour ad

New Cycling 09/1968 - SunTour ad

New Cycling September 1968 - SunTour advert thumbnail






New Cycling 02/1969 - SunTour ad

New Cycling 02/1969 - SunTour ad

New Cycling February 1969 - SunTour advert thumbnail








New Cycling 06/1971 - SunTour ad

New Cycling 06/1971 - SunTour ad

New Cycling June 1971 - SunTour advert thumbnail


New Cycling 12/1971 - Shimano ad

New Cycling 12/1971 - Shimano ad

New Cycling December 1971 - Shimano advert thumbnail


New Cycling 12/1971 - SunTour ad

New Cycling 12/1971 - SunTour ad

New Cycling December 1971 - SunTour advert thumbnail




New Cycling 03/1973 - SunTour ad

New Cycling 03/1973 - SunTour ad

New Cycling March 1973 - SunTour advert thumbnail

One of my commoner whinges used to be that I could find very little published material describing Japanese derailleurs dating from before the great Japanese invasion of the USA in about 1973. And then I was sent this magnificent collection of scans of 80+ adverts dating from 1963 to 1973. Unfortunately I speak no Japanese and my understanding is based entirely on the surreality-generation-engine that is Google Translator. At least “my hovercraft is full of eels” (which may translate as “私のホバークラフトは鰻でいっぱいです”) has a subject, verb and object.

Back on the subject of the adverts, things that I think I have understood correctly include that:

  • The adverts were published in a Japanese magazine called ‘New Cycling’.
  • The dates given are the cover dates of the editions in which these adverts first appeared.

Things that I am sure that I don’t know include:

  • Whether this is a complete set of relevant adverts from the period. My guess is that it might be reasonably complete for Sanko, Shimano and SunTour, but I cannot believe that it is nearly complete for, say, Bridgestone.
  • Most importantly I have absolutely no idea who made these scans. The variations in quality tend to indicate that they may have been made by a number of different people.

I don’t usually include documents on this site that I have not scanned myself, but in this case I decided to make an exception. This is partly because these are adverts, not editorial, partly because, after a reasonably extensive search I could not find them on any other web site and partly because I find them so interesting because they fill a yawning gap in my knowledge of the history of the derailleur.

If you made any or all of these scans, I apologise for displaying them without your permission - but I hope you will agree that they are being used for a good purpose.

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