DISRAELI DOCUMENTS

SRAM - ... and I chose SRAM

SRAM - and I chose SRAM main image

Endorsement by the most accomplished, stylish, handsome or beautiful cyclists has been the meat and drink of derailleur advertising since Lucien Juy started promoting Simplex in the 1930s - and eighty years on it’s still going strong.

Lance plays an uncharacteristically humble role - you could almost get to like him.


  • Publisher: SRAM
  • Inventor: unknown
  • Country: USA
  • Date: 2011?
  • Derailleur brands: SRAM
  • Derailleurs: nothing specific
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