The graphic that demonstrates the crucial importance of derailleurs to Shimano’s success (scan 30).
The claim that Shimano made its first derailleur in April 1956 (scan 35).
The strange cover image of what appears to be the start of and nineteenth century bicycle race (scan 1). What’s that all about? Shimano was founded in 1921 long after penny-farthings had (thankfully) disappeared.
The lovingly meaningless photos of the HITAC 8250 computer system, and the pride with which Shimano describes this magnificent machinery (scan 11 and scan 12).
The excellent interior decor depicted in scan 22. It’s time for clean but lurid colours to reassert their rights to a place in modernism. Tediously cool monochromes have ruled too long.
The Rockford Files.
On scan 33, Board Director Shuzo Matsumoto is pictured enjoying a quick cigarette - not something you would often see in a glossy PR brochure today.