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Publisher: New Cycling

Country: Japan

Date: April 1968

Derailleur brands: Shimano

Derailleurs: Shimano Archery-W red


Here the Shimano Archery-W and its accompanying, stem-mounted, Post Shift levers are promoted against a background of racing cyclists in full blooded competition. I would not have imagined this as the target market for the W system - or for stem-mounted levers - both of which seem to me to be commuting/leisure products.

New Cycling April 1968 - Shimano advert

New_Cycling_April_1968_-_SunTour_advert.html
New_Cycling_March_1968_-_Shimano_advert.html
New_Cycling_March_1968_-_Shimano_advert.html
New_Cycling_April_1968_-_SunTour_advert.html