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If you want to comprehend the depths of intellectual bankruptcy and moral depravity that can be triggered by derailleur starvation, there is no better guide than this advert for Armani Jeans featuring single speed bikes.
The top comment on YouTube came from one harryallard, who said:
“I want to put my fixed gear under a truck and shoot myself in the face out of pure shame”
Now that’s what I call brand building...
This film was published on YouTube by Armani themselves, so I don’t control the link and I apologise if it does not work.