DISRAELI GEARS

FSA

FSA stands for Full Speed Ahead. The brand is owned by Tien Hsin Industries of Taichung, Taiwan.

Tien Hsin, established in 1970, has long been a supplier of generic, but reliable, headsets and bottom brackets, both to bicycle manufacturers, as original equipment, and to 'aspirational' western component brands, logo-ed up accordingly. In about 1994, Tien Hsin decided to move up the food chain and launch an 'aspirational' brand of its own - hence FSA. As branding exercises go, the management of the FSA brand has been exceptionally disciplined. The promotional material is determinedly free of any mention of Tien Hsin and the tone and imagery is resolutely North American. Most of the consumers, that I know, think of FSA as an American brand.

The FSA brand was initially used for mid- to up-market headsets and bottom bracket units. But today FSA provides a bewildering, almost impossible array of bicycle components.

In 2016 FSA launched a wireless electronic derailleur as part of their top of the range FSA K-Force WE groupset.


see also US Trademark # 1,907,836 1994

see also US Trademark # 1,907,836 1994

US Trademark 1,907,836 - Full Speed Ahead thumbnail


see also US Trademark # 1,907,837 1994

see also US Trademark # 1,907,837 1994

US Trademark 1,907,837 - FSA thumbnail


see also Taiwanese Patent # 201121842 - FSA 2009

see also Taiwanese Patent # 201121842 - FSA 2009

Taiwanese patent 201121842 - FSA thumbnail


see also Taiwanese Patent # 201136802 - FSA 2010

see also Taiwanese Patent # 201136802 - FSA 2010

Taiwanese patent 201136802 - FSA thumbnail


see also US Trademark # 4,086,754 2011

see also US Trademark # 4,086,754 2011

US Trademark 4,086,754 - FSA thumbnail


see also Taiwanese Patent # 201520126 - FSA 2013

see also Taiwanese Patent # 201520126 - FSA 2013

Taiwanese patent 201520126 - FSA thumbnail


FSA K-Force WE high-tech electronic groupset 2016

FSA K-Force WE high-tech electronic groupset 2016

  • Publisher: FSA
  • Date: August 2016
  • Derailleur brands: FSA
  • Derailleurs: FSA K-Force WE
FSA K-Force WE high-tech electronic groupset thumbnail


see also Taiwanese Patent # I611979B - FSA 2017

see also Taiwanese Patent # I611979B - FSA 2017

Taiwanese patent I611979B - FSA thumbnail
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