DISRAELI DOCUMENTS

Boys Life 1975 - Sears advert

Boys Life 1975 - Sears advert main image

In all my earlier Sears adverts, from 1968 to 1973, they have used one, and only one, brand of derailleur - Shimano. But in 1975 the tide changes and here is the Sears Free Spirit fitted with the US made Excel Dynamic Syncromesh.

I can’t tell whether this was due to a rush of patriotic blood to the head or a rush of hard nosed Dollars to the Yen, but it is certainly curious. The Shimano Larks and Eagles of the earlier years were reliable competent mechanisms produced to a high standard. I don’t mean to be rude, but it is hard to regard the Excel as anything other than a poorly constructed, obsolete mess.

None of this seems to worry our young, wholesome, t-shirt wearing fans of The Superstars.


Boys Life 1975 - Sears advert main image
Boys Life 1975 - Sears advert additional image 01
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