Publisher: Boy’s Life

Country: USA

Date: August 1970

Derailleur brand: Shimano

Derailleur: Shimano Eagle (2nd style)

And for 1970 Sears move from the 1960s Shimano Lark to the very 1970s Shimano Eagle. The gear lever positioning is also somewhat avant-garde.

I like the graphic design of these Sears adverts, with an almost Norman Rockwell look to the clothing and flesh and the cropping to exclude the head.

If you click on the area within the dotted lines you can see an expanded picture of the derailleur.