DISRAELI DOCUMENTS

Boys Life 1970 - Sears advert

Boys Life 1970 - Sears advert main image

And for 1970 Sears move from the 1960s Shimano Lark to the very 1970s Shimano Eagle. The gear lever positioning is also somewhat avant-garde.

I like the graphic design of these Sears adverts, with an almost Norman Rockwell look to the clothing and flesh and the cropping to exclude the head.


Boys Life 1970 - Sears advert main image
Boys Life 1970 - Sears advert additional image 01

Browse associated derailleurs.



Shimano Eagle derailleur (2nd style) thumbnail


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